Sales Gamification

Keep your team engaged and motivated to perform at the highest levels. 

Sales is the backbone of your business.

Your reps are out on the front lines of your industry, acting as the ambassadors of your product—and every ounce of energy you’ve put into it. So when they win, you win. And that’s always worth celebrating. This is where gamification comes in.

Sales Leaderboards

Track your progress.

Publicly displayed leaderboards drive external motivation. As reps view their progress in real time, they notice which metrics they’re hitting best and which ones need a little more work. Leaderboards provide insight into their gaps in the sales prospecting funnel, inspiring them to take action to achieve their primary goal — a closed deal.

  • Leaderboards show your top performers.
  • Display progress toward goals and milestones.
  • Inspire the whole team to get wins together.
Sales Contests

Challenge with contests.

Sales contests amplify the competitive spirit between reps and engage them in a play-to-win culture. This brings social games and their benefits to the workplace. Gamification replicates the benefits of online games and social networks for the process of selling, creating an engaging game across your team for a more productive workplace.

  • Contests and challenges incite competition between reps.
  • Head-to-head games amplify sales teams’ productivity.
  • Create March Madness and other sports-themed contests.
Sales Deal Alerts

Shoutout your sales.

Engage your sales team by showcasing their achievements in real time, after making quota, fielding the most calls, and more. Alerts integrate with key metrics. Set criteria, add the notification you want to award, and watch as alerts pile in. These department- or company-wide notifications keep the motivation and engagement high as your teams accomplish their goals.

  • Create a sense of urgency with real-time notifications.
  • Recognize individual team members with custom walk-up songs.
  • Motivate by broadcasting their achievements across the organization.


What is gamification?

Gamification, by definition, is the use of modern game mechanics to boost internal motivation in order to accomplish goals. Gamification is increasingly the go-to method by which marketers, thought leaders, and even businesses are driving growth and productivity. You may have even been on the receiving end of it this morning with a gamified tip jar at your local coffee shop.

Does gamification actually work?

Publicly displayed leaderboards definitely drive external motivation, but people often question how gamification can boost performance in the long run. As reps view their progress in real time, they notice which metrics they’re hitting best and which ones need a little more work. This provides insight into which steps in the sales prospecting funnel they’re lagging in, and hopefully inspires them to take action so they can achieve their primary goal – a closed deal.

The concept of gamification is to take short-term habits and turn them into long-term behaviors. As reps start to take notice of where in the sales funnel they’re lagging, they’re more likely to put more time into improving their metrics for these activities. Actually seeing the leaderboards on TVs is crucial; otherwise, reps may not have the visibility they need to self-correct.

So, the answer is, yes, gamification does work — but! The stickiness of gamification, however, does rely on tracking the right metrics to reach your goals and providing recognition for when reps succeed. What’s a game without winning and seeing your name in lights, right?

Recognition is arguably the most important piece of gamification, because it reinforces positive behaviors. Achieving a sales goal is like getting to the finish line at the end of a race. When you get to that finish line, you look forward to seeing your name and face splashed across the TV, acknowledging all the hard work you just put in. The positive, public recognition is addictive, and it engages us in the game of sales. Bottom line – engaged reps perform at a higher level than their other colleagues, and gamification is the key to engagement.


Why use gamification?

Gamification is most commonly used in teams to boost motivation, which in turn boosts performance and increases revenue. Gamification is used to amplify the competitive spirit between teams and engage them in a play-to-win culture. This takes the concept of social games and brings its benefits to the workplace.

How do leaderboards help with gamification?

Hoopla’s sports-style leaderboards make it easy to track individual and team progress in an exciting visual format. Track key metrics and empower teams to see at a glance where they stand and what they need to do to win. Motivate and engage your team with visual communication that translates data in real time.

Whats an example of Gamification?

Gamification is most commonly used in sales teams to boost reps’ motivation, which in turn boosts performance and increases sales revenue. Gamification is used to amplify the competitive spirit between reps and engage them in a play-to-win culture. This takes the concept of social games – to which we’re all accustomed – and brings its benefits to the workplace. Similar to how online games and social networks operate, gamification takes the process of selling and creates a game of it across your team. Suddenly, work is fun.

How do contests help with gamification?

Leverage Hoopla’s challenges and create friendly competition at your organization. Does a sales rep think they can match revenue with the top performer? They can initiate a challenge and prove it in a public way. Want to involve everyone? Hoopla also has tournament features so that your organization can have its own version of March Madness.


Complete Motivation Platform

Hoopla combines modern gamification techniques with data analytics and the latest motivational science in a powerful platform designed to inspire performance from your team wherever they work. With Hoopla, you get much more than gamification. You get the flexibility and sales-specific features you need to motivate your team to perform their best, every day.


Take Back Your Time 

You could spend hours every week setting up and managing sales contests and tracking your team’s performance. Or you can let Hoopla do the heavy lifting for you. In just a few clicks, you can create a leaderboard or contest around any metric. Hoopla automatically updates your team’s performance, and fires breaking news updates, all based on your data.


Transform Team Performance

Hoopla is engaging, energizing and just plain fun to have around. But what our customers love most about Hoopla is its ability to transform their team’s productivity and performance. Increase the number of leads in your funnel, create more qualified opportunities and close more deals, Hoopla helps you take your team’s performance to new levels.

“Hoopla helped magnify our sales culture, and now it’s become a tool that is a defining element of our culture.”

—Devora Rosner, Senior Manager, New Relic

Know What Motivates Your Team

Take our free Boost Index Assessment and get key insights on how to motivate your team and boost performance. 

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