Employee Engagement

Why Gamification Works For Millennials


We live in an age of revolutionary innovation. In 2016 alone, we saw a surge in innovation for autonomous vehicles, VR, and a whole lot of weird augmented reality stuff. The tides are shifting fast, and it’s going to take a lot for businesses to keep up in this new tech age. For one thing, we’ve had a major change in the workforce over the last ten years. Every other blog post out there (this one notwithstanding) is trying to wrap its head around the significance of Millennials’ dominance in the market and what that means for everything from parenting to IPOs. One place to start is in the way you interact with your own employees. Consider the concept of gamification. It’s not new, but it is gaining prominence because it is an effective way to motivate your workforce. If you’re not convinced, consider these three things about gamification that may make it the ace-in-the-hole you’re looking for with your Millennial employees.  

It’s Instant

As Ty Kiisel points out in Forbes, Millennials have “been working in groups collaborating with each other since they were in elementary school. The immediacy of the social media technology they use has made it possible for them to interact almost instantaneously.” And that has produced an acute desire for instant results. Think of it this way: at Hoopla, we have a Leaderboard feature where sales results can be displayed in real time. That’s an aspect of gamification. And rather than waiting for the stacks to come out at the end of the month, this gives workers the real-time chance to see where that last sale lands them among the pack. It’s a contagious energy that Millennials crave.  


It’s Authentic

Behind loyalty, a recent Deloitte survey shows, the thing that Millennials want more from their employer is honesty. Gamification works for Millennials because it’s “putting it all out there.” You can set goals for your team to achieve together, and you can recognize a top performer as soon as they make a sale. Most importantly, it allows everyone to come face-to-face with success: they know exactly what they have to do to win. Don’t underestimate the value of an authentic, transparent work environment.  


It’s Connected

The lines are blurring more and more around how we work and how our jobs interact with the rest of our lives. Millennials want to work in a place that’s not only meaningful, but also somewhere that gives them the sense that they have community. One study reported by Forbes showed that 7 in 10 Millennials are willing to share personal, family, and even salary details at work in a way that only one-third of baby boomers do. When you’re creating a network by which people can relate to and affirm one another, you’re naturally creating a better sense of community among your employees. And for Millennials, that can mean boosts in productivity, and even overall job satisfaction.  

  As you continue to consider ways to innovate your office for the workforce of today, think about how gamification could truly bring you to the next level.