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Imagine you are an athlete for just a minute. Athletes always push themselves at their workouts and practices. But the time they really put in 110% is when they are on the field or on the court, playing against their opponents. It’s the competition that brings the best out of an athlete. The same goes for your sales team. Workplace gamification can create that same competitive state of mind that motivates athletes on the field. In this post, we are going to look at the benefits of using gamification with your sales team.
Did you know that 71% of your employees may not be engaged, or worse, completely disengaged from your company? Research has proven that many employees are emotionally and functionally disconnected from their organizations. Companies whose employees are engaged outperform their competitors by 202%! This is where gamification can help. If you can get your sales team to be more engaged through competition with each other, you will make them more enthusiastic, inspired, empowered, and confident.
Do members of your sales team grumble when you ask them to track their sales activities? If so, gamifying the environment will put an end to it. If your sales team knows that they are competing not just for sales, but number of calls to prospects made, number of follow up emails sent, and other KPIs. They won’t just report their sales—they’ll report all of their activities each day. This enthusiasm will allow you to better track the KPIs that lead to increased revenue for your business so you can help further refine the processes your sales team uses.
If your sales team simply has to meet quota and can sail on to the next month, then there is little motivation for improvement. Gamifying the workplace can cull this complacency by making each member of your sales team feel the need for constant improvement. The person who came in second could easily upstage the person who made the most sales last quarter. Both of these sales people know this, therefore both (along with everyone else) will constantly be looking for new ways to improve their sales strategies. This means that you won’t have to be constantly nagging your sales employees to get the latest bestseller in sales or take extra training on your products and services. They will be eager to do it so they can get a leg up on their in-house competition.
If your sales team continues to see the same face on the leaderboard from one month to the next, they will know who to turn to for answers to their questions. The leaderboard also gives new members of your sales team someone to look up to or emulate when they begin training to sell your products or services. Effectively, your leaderboard helps everyone in the sales department know who to look towards as a role model. If everyone is striving to be at the top, then you will have a sales team full of people who strive to be great.
This one should be obvious, but when you gamify your sales team, your company’s bottom line will win no matter what. All you have to do is calculate the numbers for yourself. Imagine if you could have a 100% increase of your bookings, like ON24 did? Or if you could have a 4.2 times increase of prospect conversions per sales rep each week, like ConnectandSell did? Gamification with Hoopla made these things happen for these companies and others. Will your company be next?