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People don’t always respond well to a one-size-fits-all approach, so motivating sales teams to perform has long been a challenge for business leaders. Different people are swayed by different methods. For salespeople, a system of gamification integrated with a strong visual communication network can provide incentives for all by playing to their motivation style and unique position within the team. Let’s explore.
The names of leaderboards projected on digital displays give stars a clear view of their place in the hierarchy. They’ll want to continue pushing to reach the top, so it’s just a simple matter of setting a goal, choosing a prize structure for top performers, and letting their competitive spirit do the rest. Putting limits on stars’ success will cause them to pull back their efforts. The leaderboard puts them in a constant contest with other stars, ensuring that they will be continually motivated to do more.
Gamification can take this concept to its next logical step by allowing stars to challenge one another directly. Face-offs will let two members of your team set a sales goal and a time limit, and then compete to hit the mark first. It’s the ultimate form of friendly rivalry that stimulates stars’ need to show what they are made of.
Again, the leaderboard comes into play. It will show laggards if they are trailing the pack, and how much extra effort they’ll need to put in to compensate. To get them fired up, you can use the visual communication system to pepper them with motivational quotes and imagery to transform them into better performers. When they start to do better, congratulate them with celebratory messages that highlight their newfound success.
Interested in bringing gamification to your workplace? Check out Hoopla’s 14-day free trial to get your team motivated and engaged today.