It pays to invest in the advancement and overall engagement of your employees, and in the digital age, that means investing in a visual communication plan.

How Engagement Equals Greater ROI

Engaging your employees is proving to be good for ROI. Forbes even admitted that “happy employees lead directly to better performance and higher profits. In [2013,] revenues increased by an average of 22.2 percent for the 2014 Fortune 100 Best Companies to Work For.” Other studies are complimenting this data with their own positive results:

  • Companies with a highly engaged workforce experience a 19.2-percent growth in operating income over a 12-month period.
  • Engaged companies grow profits as much as three times faster than their competitors.
  • Organizations with engaged employees outperform those with low employee engagement by 202 percent.

5 Digital Ways to Increase Engagement

Companies all around the world are realizing the importance of utilizing the many benefits of digital tools as part of workplace communication in attempts to boost engagement. Here are our top three ways you can begin implementing these changes in your business:

1. Digital Signage

The idea behind Hoopla, and digital signage in general, is that it is one of the most highly visual ways to communicate with employees. Various things can be projected such as songs, performance highlight reels for a recognized employee, real-time interactions with the CEO or project manager and more.

According to statistics, companies that have begun using this type of digital signage “have reported rises in productivity ranging from 30 to 200 percent. In addition, they have reported higher levels of motivation and connectedness among teams and across the entire company.” Again, the more an employee feels engaged, the more productive they will be. The more productive they are, the more return you are receiving on your investment in them as an employee and as a person.

2. Gamification

While this concept is one of the newer ones, 70 percent of Forbes Global 2000 companies are utilizing gamification to” boost staff engagement, revenue and employee retention.”

The idea revolves around implementing game-like elements (such as statistics, leaderboards, badges) into a business strategy or workplace. And, while it is a fairly new concept, it seems to be working well. A survey conducted by TalentLMS found that “79 percent of participants agreed they would feel more productive and motivated if their learning environment was more like a game.”

Gamification works well when tied in with digital signage. Projecting “rules” of the game or something such as a leaderboard is more effective when it can be projected to the entire company, enhancing the sense of importance. This type of visual communication also works well when rewards are connected with real-world results such as bonuses, charitable giving or other incentives that inspire the employees on a personal level.

3. Internal Communiation with Video

Employees want to feel important, engaged and challenged in a way that is personally and socially relevant. Therefore, many companies are beginning to utilize video as a way to connect with their employees. What once before was a boring onboarding packet can now be a series of interactive videos that employees can comment on, tag and embed. What once before was simply a memo to the employees on a sales team can now be an interactive video message.

Visually Communicative, Financially Profitable

However you decide to promote visual communication within your company, it is important to remember that the main advantage is to increase communication. Employees feel engaged when they feel connected with the company. When employees feel connected to the company they understand what it takes for the company to be successful and feel actively committed to helping that success come to fruition.

The bottom line? By implementing a more effective visual communication plan you are working to improve your employment engagement and, therefore, your ROI.