5 Effective Ways to Boost Sales with Gamification
Gamification is revolutionizing the business world. It is not only being used as an effective tool to connect with consumers, organizations are also using these techniques to engage with their employees. These organizations have discovered that the use of gamification solutions in the workplace can increase employee morale, teach skills more efficiently and even alter behavior.
When implemented correctly, gamification has the power to improve customer service, increase productivity and ultimately boost overall sales. The trick is learning how to integrate gamification techniques into your current business processes efficiently and effectively.
What Is Gamification in the Workplace?
Gamification in the workplace is the integration of game-like mechanics into your already existing or newly formed business processes. The two primary goals of this type of unified process are to drive specific behaviors and to promote enhanced employee engagement. It works by tapping into three major techniques, including rewards, competition and recognition that drive employee motivation.
Tips for Implementing Gamification Strategies
In order to implement workplace gamification processes that provide the results your business needs, there are several factors to consider:
- Structured experience – The most important part of implementing a gamification strategy is to make sure it offers a structured experience for your employees. This is not some fad that your team can throw together overnight. You must carefully plan all elements of the process. It is equally important to ensure your employees have a clear understanding of how the new process works and how it can improve their workday.
- Overcome challenges – As any business manager understands, modifying behavior in the workplace can be extremely difficult. It requires three major things: ability, motivation and a trigger to fall into place simultaneously. Gamification can provide this unique placement, but it is crucial that you first identify the exact behaviors you want to achieve. This will allow you to develop a new process that not only inspires employee engagement, but also develops the right workplace behaviors.
- Instant feedback – In today’s age of technology, employees have come to not only desire instant results, but also expect it. Therefore, for any gamification program to succeed, your staff must have real-time results. This could be in the form of a digital leaderboard, a digital sales gong to announce a closed deal or celebratory messages from top management being live streamed once a specific goal is reached.
- Meaningful rewards – No gamification program is complete without a rewards system. These cannot be just any type of rewards. The reward must be substantial enough to motivate your staff to play along. On the other hand, you don’t want to start off too strong with your reward system because your staff is will only want bigger and better things as the program continues. Be creative, and select meaningful rewards that your company can manage and that will still motivate your employees.
- Fairness – Above all else, your gamification processes must be fair and transparent. If your employees feel that either the process itself or the reward system is unfair to certain departments or management levels, effectiveness will suffer. Create clear rules that ensure all eligible employees receive the recognition they deserve. Digital signage and digital leaderboards can help with this.
Studies suggest that more than 40 percent of all Global 1000 organizations have made gamification a primary focus within their business structure, and this trend is expected to grow even more in the upcoming years.
If you are looking for a dynamic way to improve employee engagement, reduce turnover rates, improve productivity and ultimately boost sales, gamification processes are the solutions you need.