3 Ways Corporate Communication Has Evolved & the Tools You Need to Keep Up
Within any business, regardless of the size or industry, communication is essential. Whether a company is aiming to build productive team relationships or encourage innovation, communication can be used to enhance productivity and overall success. Although communication has always played a fundamental role in business, the way in which we communicate has changed. Are you taking full advantage of both internal and external communication? If not, be sure to focus on some of these methods of communication.
Communication Has Evolved — And Improved
As you’d expect, when new technologies are developed, communication often improves. This cause and effect has been seen throughout time, especially since the development of cell phones and, of course, the internet. As you have personally experienced, these technologies have taken communication to a whole new level. Now, based on digital technology and the internet, messages can be sent in a matter of seconds. This has allowed businesses to improve both speed and cost. Here are some of the key ways in which communication has evolved for the better — especially within the company itself.
1. How we collaborate
You know what they say, “two heads are better than one,” and in this case, effective collaboration could be the difference between success and failure. Due to advancing technology, file sharing is now a part of everyday life. Applications such as Dropbox and Google Drive have reduced the need for in-person meetings, as everything can be shared online. In many cases, team members can work on a single document simultaneously, accomplishing more in a shorter time frame. Collaboration tools like Trello brings working together to another level. This is all thanks to cloud-based technology, allowing for two key things: enhanced collaboration and greater accessibility. Now, all employees can access key files and data outside of their work environment.
2. How we Influence
While focusing on B2C or B2B, coverage is important. However, it is no longer the ultimate goal when starting a campaign. As social media evolves and enhances a company’s ability to communicate, businesses can more effectively target their market. This means it’s not always about reaching the largest amount of people, but more about reaching the right people. For instance, instead of focusing on ultimate coverage, technology lets companies reach their potential customers or clients more directly, giving them the ability to influence their purchasing decisions. You can now engage with your potential customers and provide value through social networks. Tools like Hootsuite help you keep track of all your social media channels, as well as the analytics, to make the most of your engagement campaigns.
Online communication not only allows businesses to connect with their audience, but also track valuable information along the way. When you know your target audience, you can focus on their wants and needs, allowing your company to achieve true growth. Also, when it comes to social influence, it’s important to be authentic, ethical and responsible.
3. How we engage
While conveying a message, what is the best course of action? The answer to this question is not an easy one, as there are many possible factors. However, when it comes to interactive multimedia, you can’t go wrong. From sales to marketing, training to progress reports, interactive multimedia is most certainly influencing corporate communication. Think of it this way — what do you think would be more engaging to employees? Reading through a transcript or watching a video? Do you think presenting an infographic or stats would be more effective on a TV screen within the office, in comparison to being sent electronically as a PDF?
Realistically, when using creative methods of communication, offices can enhance day-to-day operations. While using digital signage, for instance, management can create customized messages that are relevant to specific audiences. In turn, this can enhance everything from training to employee engagement. As communication continues to evolve, use new methods and resources to your advantage. After all, “Communication — the human connection — is the key to personal and career success.”