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millennials Tag

The combined forces of the digital revolution and the millennial generation's transition into adulthood will bring exciting new changes to the workplace. As the first generation of digital natives, millennials bring a lot to the table, and building an office around their updated communication and work styles offers exciting possibilities. Although they don't always laugh at my Seinfeld references (and never want to borrow my CDs), putting in the right framework and processes to maximize their potential can be a game-changer.

According to Forbes, "There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power." It's no secret that companies who wish to stay relevant need to ditch traditional methods of advertising and come up with innovative ways to capture the hearts (and pockets) of millennials. Here's a few tips on how you can reach millennials.