Greater San Francisco Bay Area, California
Director of Product Marketing
Raydiant is on a mission to create amazing experiences for people everywhere they go. Using a first-of-its-kind technology, Raydiant reimagines and transforms guest and employee experiences through dynamic and interactive digital signage. Some of the nation’s most recognizable brick-and-mortar companies use Raydiant to keep employees engaged and customers coming back, all while driving revenue.
Built with both people and businesses in mind, Raydiant focuses on the experience so companies can focus on their products. Franchise managers, IT, marketing, and communications executives can effectively scale their brick-and-mortar operations while eliminating outdated technology. Our superior product, service, and integrations seamlessly create more engaging and personalized in-store experiences that keep customers coming back and buying more.
Raydiant works with nearly 4,500 brands, from SMB to enterprise, including Chick-Fil-A, Red Bull, First Bank, Harvard University, The Salvation Army, Thomson Reuters, and Wahlburgers. Founded in April 2017, Raydiant is headquartered in San Francisco, California, and is the highest funded company of its kind, with investments from 8VC, Atomic Ventures, Lerer Hippeau, Mark Wahlberg Investments, Bloomberg Beta, Gaingels, Illuminate Ventures, Transmedia Capital, and Ron Conway. To learn more, visit www.raydiant.com.
About this role:
We’re looking for a dynamic Director to stand up and scale our Product Marketing function. This role will own long-term product marketing strategy and hire a team of 2+ PMMs in their first 3-6 months in the role. We’re looking for a candidate who brings expertise, energy and passion for communicating beyond the "how" of a product, but also the "why". A storyteller with B2B experience but who thinks and markets for B2B2C, will thrive in this role.
Raydiant is on a mission to be the leader in "in-location experiences" - meaning all the ways that both consumers and their brick-and-mortar employees engage with content in-store and at the point of purchase. We've acquired companies that will help us bring AI-powered customer analytics into stores to serve up more personalized experiences (and give brands the power to measure what matters). We're the first company to offer employee engagement solutions in the realm of sales gamification and contests to brick-and-mortar teams. And there is a whole suite of awesome features, products and platforms on our roadmap (led by our talented Chief Product Officer, Robbie Knudson-Ratto
As the Director of Product Marketing, you’ll be focused on championing Raydiant’s category and amplifying our product story to reach enterprise and mid-market brands across restaurants, retail and other spaces where digital signage technology can positively impact the brick-and-mortar experience (from shopping malls to grocery, churches to universities, Raydiant's TAM is huge). We're actively working through a rebrand and full website redesign happening in August, so the timing is perfect for this person to join the team and jump in to make things happen.
Who You Are:
A natural leader: Someone who is looking to grow and become part of a hands-on team, where they can be looked up to as not only a peer, but also a leader. A builder: someone who has stood up a Product Marketing function and knows how to scale it with top talent. Ideally from a Series B or later-stage company. Knows how to delegate and prioritize the work to maximize energy and output. Process-driven: able to map out a variety of projects and knows what needs to be done to get from A to B. Accountable to timelines and confident to keep the trains moving on time.A passionate storyteller: You who can sell the tech like a B2B PMM but evoke feelings like a B2C PMM: Not a traditional B2B writer who’s all tech (the what, not the why). We need both. Bonus if you've had previous experience working at a company who created or led a category and have experience building marketing strategies for all funnel stages (high funnel = analyst relations, category design; lower-funnel = customer stories, sales enablement, etc.). Data-driven and analytical: able to digest data and make swift decisions to prioritize against our most important KPIs. Confident and experienced in summarizing key insights and recommendations to both peers and leadership.Insatiably curious: naturally curious, a continuous learner, and disciplined in making time to stay ahead of the curve in our industry, buyer, content channels, tools, and best practices. Continues to turn over more and more rocks doesn’t take things at surface value.Intrinsically motivated: a natural self-starter and not afraid to take the initiative towards their goals. Really passionate about our mission, product, and the clients/industries we serve.
Report to and partner with our VP of Marketing (Morgan Chaney) on strategic marketing campaigns across a variety of online and offline channels to spread the word and educate customers around our product story. Oversee category development and evangelization alongside our VP of Marketing and CEO. Craft relationships with analysts and contribute to our PR efforts alongside our Director of Content. Serve as an empathetic leader who lives our core values and creates the space for candid feedback and development conversations with their team. Explore, discover, and evaluate additional use cases, industries, and buyers for our every expanding in-location experience management platform. Recommend and influence the product roadmap to pursue future $XM business lines, products or features.Crafting high-level product positioning and messaging for a diverse set of buyers across a variety of industries, with a focus on restaurant, retail, and hospitality. Acting as a liaison for our Product team while serving as an advocate for our target buyer and continuously surfacing insights from our clients, sales team & deep market research. Driving communication strategy & execution for new product launches. Enabling our GTM team with quality product content for all use cases at all stages of the buying journey. Becoming an expert in our space; mastering the competitive landscape to communicate key differentiators of our products and identify opportunities for future growth.
You're a subject matter expert, with 2-5 years of product marketing experience. You're an experienced or developing leader, ready to own the Product Marketing function and scale your team with top talent.You have experience with product storytelling to attract enterprise and mid-market buyers. You've had experience evaluating and launching additional use cases for an existing product.You're an outstanding verbal and written communicator. You have strong attention to detail and an eye for quality design and copy.You’re comfortable giving and receiving feedback and are excited to grow through your own experiences (whether big wins, mistakes, or failures).You’re able to exhibit ownership of your work and proactively use data to understand what’s working and what isn’t within your marketing strategy.You have an entrepreneurial spirit and are exceptionally resourceful and creative.You are motivated by challenges and your own personal growth.You love collaborating across marketing and sales teams and have demonstrated a strong ability to execute cross-functionally to hit shared goals.Agile, adaptive, and comfortable working in a performance-oriented, fast-moving startup environment.Bonus: experience supporting marketing efforts for brick-and-mortar businesses - retail, restaurant, hospitality, etc.
Perks/Benefits at Raydiant:
Full medical and dental plans
Flexible PTO and paid holidays
Be a part of low ego, high-performance team
One of the first 150 people in a very fast-growing company
Be one of the core drivers of the company's success
Work with an amazing engineering team and a very successful go-to-market team
Potential to take on more responsibility as the company grows
Raydiant is proud to be an equal employment opportunity employer that values diversity in hiring and gives consideration to all candidates regardless of their race, age, creed, color, religion or religious belief, national origin or ancestry, disability, military or veteran status, genetic information, sex, gender, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by local, state, or federal law.
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