Use Digital Sales Leaderboards to Supercharge your Team’s Motivation


Salespeople are by nature competitive and focused on accomplishing a goal. Employers can use these positive traits to the company’s advantage while offering a fun, engaging way to build a team atmosphere in the workplace. Using digital sales leaderboards in the sales bullpen not only amps up competition among coworkers, but it also encourages collaboration, especially between office staff and outside sales representatives. We’ve compiled a few ways to leverage digital sales leaderboards to increase your sales teams motivation, and supercharge sales results for your entire department.

1. Use Sports as Motivation

Use digital sales leaderboards to create sports-like competitions that mimic an NCAA bracket. You can use the board to track team standings in real-time. Create competitions centered around whatever sports season is in and being talked about right now, like a March Madness bracket, Olympic themed race, or NFL playoff . Hoopla can create a sports-specific Digital Sales Leaderboard channel that mirrors the look of ESPN’s SportsCenter.

2. Encourage Staff to Fill in Required Data

People in sales don’t usually like to fill out paperwork (either long-hand or web-based) when they could be out in the field or on the phone closing a deal. Creating a competition that is tied to tasks such as tracking daily activity, recording sales calls made and the like will give employees the motivation they need to do these necessary but boring parts of the job.

3. Personalize It to Your Company

Create personalized, multi-tiered contests with various points assigned for tasks such as cold calls, pitching a sale, closing a sale and filling out the data fields. By doing this, employees see their scores and standings go up along the way, even if they’re not closing sales at the moment but laying the groundwork. This is especially helpful if some of your sales staff is new or taking over a new territory.

4. Create Employee Buy-In

Offer employees an up-to-the-minute look at how the company is doing at all times. A live leaderboard of the company’s stats helps create employee buy-in, which in turn helps to motivate employees to want to do their part to boost the company bottom line. In fact, Google has taken this a step further by replacing performance reviews with OKR (Objectives and Key Results), a method of tracking workplace objectives. Using leaderboards is an easy and effective way of tracking OKRs on a company-wide basis.

5. Play and Call It Work

According to an Inc. article, playing games at work – whether it’s a simple Ping-Pong table in the breakroom or an elaborate company-wide health competition – increases compromise between employees, helps people work as a team and leads them to compromise more. The online discounter FatWallet used gamification, such as Wii bowling matches or a Trivial Pursuit competition, to motivate employees. Scores and standings for activities such as these could easily be broadcast through leaderboards or digital signage. With these ideas of how to bring fun and games into the workplace, savvy managers can see an increase in employee morale and a boost to the bottom line.