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Virtual sales teams are quickly becoming the most common way of going about business. There are wonderful technologies in place that ensure that salespeople can work productively from home, remote offices, coffee shops or pretty much anywhere in the world. Having a virtual sales team can improve employee happiness because it allows them a convenient and flexible work schedule, while you get the benefit of being able to hire from all over the world without the hassle of opening up multiple locations. However, managing a virtual sales team is a little different than managing an in-house team because you aren’t spending every day together. Here are five ways to effectively motivate your virtual team.
One of the main components of motivating your virtual team is to make sure that they have a clear sense of what is expected of them. It’s important for every member of the team to understand the priorities of their job from the very first day. Sit down with each team member and set specific goals for them, such as making at least 25 cold calls per day, sending out 10 thank you notes per day, etc. For the best results, have your team track their goals on a digital display that updates in real-time. Being able to physically see goal progress grow can be a great motivator. When goals are reached, make sure you’re celebrating these wins no matter the size.
Getting immediate feedback and appreciation is an important part of maintaining a successful sales team. Employees tend to perform better when they have a sense of their strengths and weaknesses, what tactics are working, etc. Digital signage is a great way to communicate with remote employees and offer real-time updates of how each team member is performing. It’s a great way to promote a little healthy competition within a company and to acknowledge employees who are performing especially well.
Performance data can be used for leaderboards but can also help engage employees in competition. You can reward high sales numbers with virtual badges, achievement levels, and rewards so that employees get to have fun while they work. Sales gamification is a great way to motivate your virtual sales teams to achieve more, get to know each other, monitor each other’s performance and stay competitive.
Don’t leave your virtual team in the dark! Sales performance data is easier to access than ever, so you should be using it to your advantage. You can use compelling visuals, like leaderboards, to display data and keep your employees engaged and motivated — after all, they want to look good in front of the company!
The final component of motivating your virtual team is to make sure that you are providing your team members with compensation in order to keep their spirits up. Companies that offer better compensation plans tend to see higher morale and increases in revenue. There are plenty of ways you can reward the performance of your employees, including bonus and commission checks, paid time off, awards and other certificates, gifts, and more. Keeping your virtual sales team motivated and engaged can reap huge benefits for your company.