Introduction

Today’s workforce is shifting. According to Pew Research Center, one in three workers today are Millennials, and 64% of American adults now own a smartphone. Gone are the days when written notes, whiteboards, print-outs or even email were the preferred methods of communication. Employees today are a part of a generation accustomed to short sound bites of information, feeds of visual content, instant communication and sharing, etc. A recent Microsoft Corporation study found that the human attention span has shortened from 12 seconds to eight in the last decade. Meaning, phone calls are reduced to abbreviated texts, emails are getting shorter, articles focus on headlines and images are used to capture attention. 3M research reported that visuals are processed 60,000 times faster than test. Imagine if you could harness the power of visual content and use it to create more effective communication in your workplace. Luckily, we are here as the visual communication experts to help transform your office into a modern, enjoyable and highly efficient place to work.

Chapter 1: What is Visual Communication?

Visual communication is the act of sharing information in a way that is visual and dynamic. This can range from an image, gif, video, graphic, icon, etc. We have been processing information visually in our daily life for centuries – tapestries that told a story, newspaper images, and then, of course, television. With new technology in the last decade or so has come new ways to communicate visually. Now that smartphones are in the hands of so many people, communication has changed from phone conversations to sending and ‘liking’ photos, videos and gifs over social media channels or in our inboxes.

Studies show that people remember only 10% of what they hear and 20% of what they read but 80% of what they see and do. So it’s no wonder that capturing and sharing visual content has become the preferred way to pass and receive information.Buffer reported that tweets with images receive 150% more retweets and Hubspot says tweets with images receive 55% more leads than those without. Forbes reported that Youtube has become the second largest search engine after Google and Hubspot says Pinterest, an entirely visual platform, has become the fourth most popular social networking site.

So how can we harness the efficacy of visual communication in the workplace? Stay tuned, we have the answers.