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Pop quiz: without looking, how many emails have you received today? Can you even begin to guess? Now, we’re not trying to pick on innocent old Email—but it’s a fact of our business lives that we receive dozens, if not hundreds, of emails every day. From marketing messages to fantasy sports alerts to calendar invites, there’s no stopping the deluge of communication that flows through our inbox twenty-four hours a day.
So should we really be relying on email for all of our inter-office communication? You can see where this is going: no. Here at Hoopla, we’re digital signage junkies. We’ve spent years working with businesses and sales organizations of all shapes and sizes, honing our digital communication platform to be an industry standard-bearer.
And it’s not just about our product. We simply believe that visual communication is a deeply effective (and cost effective) way to transform your office culture and bring the best out of your employees. Here are a few reasons why:
Think about just how much of our society has transitioned away from text and toward visual stimuli. The dominance of Instagram alone should tell you something about how we prioritize visual communication.
But beyond that, look at the way that advertisers have evolved. Ever see an ad from a hundred years ago? Today, it’s huge images and a handful of words—or better yet, it’s videos, and no text at all.
That’s in part because nearly two-thirds of the population are visual learners. That means that while we can certainly retain information in other ways, the most effective way to receive communication for most of us comes in the form of charts, pictures, infographics, and the like.
So how can you expect your employees to be ingesting huge volumes of text and retain that information when virtually no major advertiser expects the same? If your employees are your target audience, maybe it’s time to start thinking like a marketer when you communicate.
With a visual communication platform, that’s exactly what you’re doing. Rather than letting another email go unread in your employees’ inboxes or get lost in the cloud, you’re sending out quick and effective communication that gets to the point, and helps the point to sink in.
Beyond the benefits simply inside your own office, digital signage is a great way to communicate with your remote workers that can make them feel more included and part of the team.
Think about the simple difference between a phone call and a video chat. In one instance, you’re probably half tuned in, browsing your favorite [insert literally anything except your actual work here], or just joking around with a coworker who’s in the next cube over. But when you can see each other, and even make digital eye contact, there’s an elevated level of focus and attention that can give your remote employees the sense that they’re really with you.
Visual communication platforms have a similar effect. When you’re broadcasting the same message to remote employees that you are in the office—and they know it—there can be an immediate sense of pride and inclusion. Imagine seeing your big win posted for the whole office to admire!
Now that person’s not just another anonymous remote employee, they’re an integral part of the team.
While it may seem obvious, we often miss the connection between our daily communication and how it affects employee engagement. It’s sort of like when you’re talking to someone, and they’re responding, but you know that they aren’t really listening.
If we don’t think creatively about how we communicate with our employees, some of the traditional methods can become rote—and in the process, folks become disengaged. And when they lose touch with their coworkers and bosses, they begin to disengage with the work itself. Visual communication like digital signage, leaderboards, and even simple messages of recognition are the perfect way to get your employees out of that communication rut.
One key way that this manifests itself is in the concept of sales gamification. Rather than simply sending someone a report of their performance, weekly numbers, or even their quarterly goals, visual communication can turn a sales office into a healthily-competitive environment.
Your reps will be able to visualize not only their own numbers, but also how they compare to their coworkers. With a leaderboard, they’ll be able to see themselves moving up or down on a daily, weekly, or monthly basis.
Suddenly, they aren’t just seeing numbers—they’re engaging with them.
And moreover, that gamification concept then bleeds over into giving your employees a broader sense of purpose in their role.
Ever play a new board game? You have that one eager friend who’s desperately trying to explain the rules to you, but no matter how much they say, there are just certain things that don’t click? For sales reps, a lot of their initial onboarding can feel the same way. You have to see the game in action—sometimes you even have to see someone else win—before you can fully grasp it.
When your employees engage with the work, and in turn better understand their roles, then they can more closely align themselves with personal goals—as well as, more broadly, the goals you have as an organization.
And when you and your employees are all aligned on the same goal, there’s no stopping you.
But, ultimately, what this comes down to is improved performance—both for the individual, and the company as a whole.
What we all dream of as managers is a room chock full of top-performers. So much of what we do in sales is driven by looking out for number one. But when we do that, we miss the opportunity to elevate the whole group. With visual communication, you’re simply reaching a broader audience with a focused message. And that message is: our best quarters are yet to come.
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