Category: Communication

Communication Company Culture Employee Engagement

Using (the Right) Data for Long-Term Strategy


We’ve discussed the importance of tracking the right data and how to incorporate your ideas into the results. But, it’s also important to consider when to use data. Even though a variety of metrics can be tracked in real time, not all warrant immediate change. Pivoting your business strategy too frequently will not yield positive or negative results because you will never see a tactic fully played out. That’s why it’s crucial to use data to develop long term strategy—and to stick with it.  

Follow the Money

Revenue is important to any business. It is an easy measure that states how well a business is carrying out their goals, but it does not detail how efficiently the business is operating. Profitability, on the other hand, will shed more light on how well a business is using its revenue. No matter if a business is experience record gains in revenue, operators may be overlooking inefficiencies in other areas, such as low retention among customers or high rents in office place for a mostly remote workforce. More importantly than looking at the money a business earns, it’s crucial to consider how much money a business spends when determining if it will be successful in the long run.  

Power to the People

Okay, so you’re focused on profitability now. The best metric on which to evaluate your profitability is your team. Most companies are aware of the positive impact of low employee turnover on its bottom line. Turnover is costly because every new team member requires extra time for onboarding and training, as well as a probation period during which they are still learning the intricacies of their jobs. But for companies with low turnover, it’s even more important to consider the progress of tenured staff members. Employee stagnation negatively impacts profitability over time. As an employee’s time with a company grows, so should their contribution to the team vis-a-vis increases in client orders, improved product marketing, and new client acquisition. Evaluating how team members spend their time through key performance indicators (KPIs) will positively impact a company’s long-term growth. An easy way to keep track of KPIs are through leaderboards that update automatically and in real time.  

  Regardless of turnover, consider the measurements used in your company’s hiring process. Are new hires made quickly or after thorough vetting? While every candidate for a job will be unique in their experience and what value they can add to a company, the way in which candidates are evaluated, how their compensation is determined as they relate to how they perform after hire will shed light on profit and, therefore, long-term success.  

Who Do You Serve?

Not only do you need to look internally at how your people are operating, but also externally. At times, the ideal customer of a business and its current audience differ. Some companies have what may be called their aspirational customer—the group of people or entities they wish to use their product. But those may not be the same people who need or use the product. This may indicate that marketing efforts are being misused or misunderstood. Use data on customer profiles to better understand who wants to use your product and track that data against the prospective client profiles to better target the efforts of your sales team. Use your CRM to automate lead scoring – demographically and behaviorally – to better target your aspirational customers. Salesforce lets you set the parameters in which you want to track, and Marketo can alert you of a lead score threshold reached so you can hit them while they’re hot. Whether your ideal customer demographic is the CEO, or the behavior is downloading an ebook, you can set scores to rank your incoming leads to prioritize how you spend your time for each one.  

Imitation May Not Be Flattery

Many businesses apply the data of successful companies to their own strategy. Yet, the strategies that are most frequently published are those of companies who successfully used them, excluded of companies who applied the same strategies and failed. This leads to overconfidence in particular tactics without understanding the full picture. Before adopting a strategy of a successful business to your own, look at all of the factors involved, such as business size, age of business, and objective and product. Then look at how these companies measured success and over what period of time. While this information may shed light on proven strategies, they do not take into account the unique qualities and goals of your business nor do they encourage businesses to take risks beyond the status quo. In building a long-term strategy, there is tremendous power in the small details, such as success of engaged employees, practical use of company assets, and corporate communication to prospective clients. Articles on management will produce ideas for how to measure this, but an individualized approach to capture data is more important when looking at long-term growth.

Communication Company Culture Employee Engagement

The Slack Integration You’ll Absolutely L.O.V.E


If loving our Slack Integration is wrong, we don’t want to be right…

Well it’s February, a short month chock-full of important celebrations like Black History Month, President’s Day, the Superbowl, Harry Styles’ birthday and of course…Valentine’s Day. Since we can’t seem to get away from reminders of love this month, it seems appropriate that we take the time to express our profound love for Slack and how we take our Slack relationship to the next level in Hoopla.


Inspired by the smooth stylings of Nat King Cole, let’s take a look at the different ways you too can L.O.V.E. Hoopla’s Slack integration:


L is for the way you look for patterns

Streaming, Quickfire, Metric, Slack, there is no disputing it, Newsflashes are really hot. Well, we have released a brand new way to trigger Newsflashes from Slack. With Slack Patterns, our Hoopla bot can track specific patterns within Slack to trigger a Newsflash. Once the Hoopla bot spots your defined pattern, presto change-o, you see a Newsflash fire on your TV displaying that Slack message. It’s 100% automated, which means less work for you! We use our bot to track anything from important milestones (like closing a deal) to PDA’s (like any time your team congratulates one another).


O is for the times you want to trigger a one-off Newsflash

For those of you who still want to be able to fire a Newsflash on the fly from Slack, our OG Slack Newsflash is still available. That means, anytime you type the “/hoopla” command on a defined Slack channel, that message will display on your TV as a Newsflash. This is helpful for things like “/hoopla All hands meetings starts in 5; don’t be late!” or “/hoopla Who’s the a**hole who left coffee grounds in the espresso machine???


V is the very, very cool way we unfurl links

With the original Slack Newsflash, you can even include a URL, and we will unfurl that link on your TV as a Newsflash. Say you want to share a funny meme or an article your company was mentioned in. All you have to do is include the URL after the /hoopla command and we will unfurl it, displaying an image and any relevant subheader text. Our marketing team likes to use this feature when announcing the latest blog posts or company mentions. Personally, I like to use it anytime my dog is featured on Buzzfeed…point being, there’s no limit to what you can unfurl!


E is even more ways to get your data into Hoopla

Hey remember that nifty Hoopla bot I mentioned earlier? It does more than just trigger Newsflashes; it can even update Metrics! Set up your Hoopla bot to track a pattern to update a Metric, and sit back and watch those numbers roll in. This is especially helpful if you are using other apps within Slack, like tracking the number of alerts coming in from New Relic or simply counting the number of tacos your team is giving out from Hey Taco.

It’s easy to see why we’re all ♥ for our Slack integration!

Communication Company Culture Employee Engagement

The Psychology Behind Digital Signage Effectiveness in Sales Teams


Having a well thought out internal communication plan is crucial in attracting and retaining top talent, especially in sales teams.

By using 400 percent more views than static displays, so you can be sure everyone in the office is informed.

However, understanding why salespeople respond well to digital signage is the first step in being able to use it effectively.


Human Brains Are Made for Digital Processing

If you really want to connect with your sales team, digital signage is the way to go. This is because visual processing is essentially what the brain is designed to do:


  • If you hear a piece of information, then a few days later you will only remember 10 percent. But if you add a picture to that information, recall goes up to 65 percent.
  • Studies have shown that people process an image and attach meaning to it in 0.15 seconds. In comparison, words take much longer to understand, even if you are a speed reader.

In an industry such as sales that hinges on quick responses and fast-paced pitches, allowing employees to take in and process information as quickly as possible is a way to allow them to stay ahead of the game.


Healthy Competition Drives People

Competition drives people to be the best version of themselves possible, and it does this by forcing people outside of their comfort zone to create better products and services. Competition also promotes creative thinking. For this reason, healthy competition among sales teams can encourage change and innovation, which will be represented in their overall performance as well.

Here, digital signage is crucial, as it is important to broadcast real-time leaderboards and present prizes on a platform everybody can view, to increase productivity and incite healthy competition. What this does is build morale through a sense of belonging, teamwork, and rewards-based goals.




Socially Balanced Employees Are Happy Employees

As the meaning of work-life balance continues to change, employees are looking to be able to maintain some sort of social balance in the workplace.

Feeding into the social aspect of work-life through digital signage is a way to keep employees engaged without allowing them to become completely distracted. You can keep them updated with the top trending sales hashtags every hour, play a morale-boosting song at the closing of every day, or update them on important industry information.

Allowing employees to participate in this sharing of social information creates an inclusive atmosphere, whether it be through submitting their pitch for a new sales intro across the signs in the office or the best inspirational video to their team members. Sales reps feel valued because their voices are heard and because they are directly contributing to the internal communication.




Encourage Employee-Generated Digital Content

Using digital signage attracts and retains the attention of salespeople through dynamic real-time updates and helps facilitate a strong company culture that embodies collaboration, communication and competition.

One marketing tip for understanding and engaging with customers is to engage in user-generated content, and using digital signage for a sales team should be no different.

Encouraging your sales team to share different perspectives on their jobs can be done in many different ways, but it should ultimately allow employees to contribute to your corporate storytelling endeavors. Allowing your employees to interact with the corporate brand via digital signage is not only playing to the way their brains are already wired, but you are encouraging them to take ownership of their job, which in turn increases engagement.

Interested in bringing digital signage to your sales team? Try it free for 14 days and see the change in your team’s performance.

Communication Company Culture

3 Key Sales Metrics That Benefit From Visual Tracking


Sales will always be the lifeline of any business, regardless of the evolution of sales technology. Closely tracking team metrics helps to reveal ways in which your department may continuously improve. Through digital signage that tracks KPIs, sales managers and front-line staff can quickly understand and act upon important data for lead generation, pitching and conversion ratios.  

1. Contacting New and Qualified Leads

The number of new and qualified leads determines the quantity of cold and hot leads for sales staff to convert through pitches. Consistently replenishing the number of leads at the top section of your funnel improves volume in the middle and final portion of the sales process. Lead generation should always remain a priority. Without fresh leads, growth isn’t possible. Digital displays that provide real-time updates on progress toward lead generation objectives help to keep the sales team on track. Instead of bombarding personnel with numbers and reports, the display may include a simple chart that compares targeted and actual OKRs in real time.  

2. Qualified Lead Pitch Rate

In the middle of the funnel, your sales team interacts with qualified leads who have the means and desire to purchase your product or service. Explaining the details of what you’re selling to someone who isn’t interested tends to be inefficient. As such, pitching to qualified leads represents a productive use of time and effort. This metric also provides the basis for conversion statistics, linking the beginning of the sales funnel with the final portion of the process. Visual workplaces may arrange their digital displays to communicate a variety of information pertaining to the pitch process. A chart displaying the volume of pitches alongside a daily goal motivates staff to exceed their quota. The most common objections noted by qualified leads can help salespeople prepare to respond well to frequently asked questions that derail pitches. For sales teams that use a segmented pitch approach, displays could reveal bottlenecks in the delivery, helping personnel adjust scripts and techniques accordingly. Visually tracking qualified lead stats preserves one of the most valuable resources for your business.  

3. Conversion and Churn Percentages

Tracking conversion ratios closely ensure that all the time spent acquiring, qualifying, and pitching leads doesn’t go to waste. Closing doesn’t stop when a customer agrees to buy. To reduce returns and churns, staff must reassure and support the buyer, locking in the conversion. Displays that compare the amount of sales lost after conversion remind sales personnel that after-sales duties are as valuable in the process as pre-sales duties. A pie chart that helps visualize the chunk of sales lost after conversion communicates the message quickly and clearly. Broadcasting conversion rates of top sales staff over displays serves as a motivational reminder for other members of the team, while acknowledging the good work of high achievers. Adding pictures of staff makes this type of metrics display more effective. Some team members may visualize what it takes for their face to appear as a top producer in front of their peers. Visual tracking of sales metric communicates OKRs rapidly, regardless of the portion of the sales funnel you target for improvement. Strategic placement of monitors and TVs may serve as reminder, motivation and congratulations for sales staff, combining multiple streams of information into seamless visual aids.

Communication Company Culture Employee Engagement

Effective Communication Improves Employee Retention & Job Satisfaction


Times are a changin’, and corporate communication with it. Entering the digital age, our network of applications move to the cloud, making it easy to access data anywhere and anytime. With data readily available in real-time on-the-go, it makes sense why corporate communication is making a revolutionary movement in businesses today. From relaying the latest updates to your team to creating a central communication system for your business, it’s important to have the right digital signage software to cover all your communication needs. Advances in technology are creating exceptional communication opportunities that engage employees and increase job satisfaction at an affordable price. Employees that are in the loop and who participate confidently in corporate decision making are happier and much more likely to invest long term in the company. Let’s take a look at how digital signage is revolutionizing workplace communication today.  

Improve Employee Engagement & Boost Success

An increasing number of today’s workers are millennials and they respond positively to the cues of digital signage. According to Forbes magazine, millennials are the fastest-growing generation in the workplace, and they can be difficult to engage as long-term employees without offering them long-term challenges and opportunities for training, leadership and personal growth. Millennials want their work to be very meaningful. It’s important to have digital signage software that is customizable and user-friendly. The blending of smart technologies that allows for televisions to become the platform for digital signage improves employee engagement and boosts success.  

Visual Stimulation for Long-term Engagement

Visual stimulation is a workplace component that millennials value. The success of your sales teams has a measurable and immediate effect on the overall success of your business. Improving sales is key to ensuring the growth and survival of your organization. Digital signage offers the unique visual stimulation that allows for innovative methods of managing, motivating, and rewarding sales teams and increases your overall success and profit. Digital signage linked with CRMs, like Salesforce and SugarCRM, represents an evolution in communication with sales staff. Digital signage replaces memos, phone calls, texts and emails. This saves time and reduces confusion. Real-time data is displayed on-screen in ways that are visually stimulating, increasing interest and improving memory and concentration for ultimate sales performance. The immediate availability of data allows for necessary shifts in sales strategies and quick recognition of employee concerns and outstanding employee performance. In addition, the availability of information online and updates in real-time creates a stronger engagement with those who work remotely either part-time or full-time. No longer is there a divide between in-house and remote workers where communication is scarce.  

The Game Is Changing for Corporate Communication

Gamification is proving to be a workplace trend that continues to grow and expand. Millennials like to combine fun, strategic thinking with their work. Making work fun is now a priority for more corporations than ever before. Forbes describes millennials as having an entrepreneurial mindset – they are looking for a coach, not a boss. Gamification in the business world means building in as many game elements into the work experience as possible to create a culture of friendly competition and celebration. This motivates employees and encourages creative and critical thinking. The use of leaderboards, televisions in the workplace, real-time alerts, and different reward options are now the new standard for employee expectations. Employees who are thinking creatively are able to problem solve, negotiate with one another and with customers, and ask important questions that help motivate the entire corporation towards success. Gamification helps companies and employees clarify and achieve goals, promoting personal advancement through ongoing learning.

Communication Company Culture

[New Feature] You want Shuffle, and you want it now


In case you missed it due to copious amounts of eggnog and too many cookies, we announced a pretty big feature just before the holidays: Shuffle. Despite how it sounds, it’s not a dance move. But it is worthy of a happy dance!

Shuffle is all about keeping your Channel visually interesting. It lets you specify categories of images and videos to “shuffle” for step and Newsflash transitions and backgrounds, as well as for image and video steps types. In other words, you could be looking at new graphics every time your channel cycles through on your TV.

Here are some fun ways to get your Shuffle on:

Change your graphics by the season


    Upload custom images and videos relevant to the season, and add appropriate tags: Winter, Spring, Summer, Fall. Update steps on your Channel lineup, opting to shuffle “Winter” graphics (or whatever season applies) for your backgrounds.

Keep Newsflashes interesting


    • Pick a


    that triggers often, and give it a makeover. Enable shuffle for the Newsflash transition, so that each time the Newsflash is triggered, a different graphic will appear. This will keep viewers on their toes, and they’ll be sure to look at the TV to see the details of the Newsflash.

Give company promos or commercials some airtime


    Upload some of your company’s promo videos as custom content, and tag them with “Promo.” Add a Video step to your Channel, and instead of picking one video to display, shuffle all the “Promo” videos. Each time that video step appears in your Lineup, a different promo video will play.

Share customer quotes and raving reviews with the company


    • Use a free design tool like


    to create customer quote slides, then upload them as custom content with the tag “Customer Quote.” Add an Image step to your channel, and shuffle the “Customer Quote” images, so each time that step appears on TV, a different quote is highlighted.

This feature is available to you within Channel configuration, anywhere you’re selecting images or videos for use in your Channel. Check out this help article for details.



Communication Company Culture

3 Ways Digital Signage Motivate Employees


When you lead a sales or customer service team, you know that motivating your employees to meet or surpass performance expectations is important. Without the proper motivation, employees slack and rarely accomplish what you need them to. You need to find a way to positively influence their daily work behaviors to benefit the team and move the company forward toward profitability and greater industry influence. Installing digital signage throughout the office is one of the easiest and most effective ways to motivate employees. You can rotate through key metrics, such as who’s currently in the lead and how many calls each team member makes. Here are three ways that digital screens motivate employees.  

Encourage Friendly Competition

Everyone wants to be recognized as a top performer among their peers. When you display real-time stats about your team’s performance on a digital display, your team knows throughout the day where they stand. If you track your team’s success by the volume of outbound calls or number of closed deals, show it on the digital display. Throughout the day, employees will look to see just how many more calls or deals they need to take the top spot away from another employee. Digital signage is perfect for real-time stats because they stay up-to-date automatically. Employees love to see tangible results from their actions. If putting in a little more effort places them ahead of their peers, they’re more likely to try. In this way, knowledge of the team’s relative performance can motivate employees to improve their own performance.  

Model Good Performance

Competition in the workplace is effective in sales organizations. However, the drive to compete may make it difficult for underperforming employees to get the mentoring that they need. Using digital screen around the office makes it possible to model good performance habits that work for your highest performing staff members. Use the digital screens to provide advice to the rest of your team. If your team makes 120 calls each day, but your highest performer makes over 200 calls, use the digital screens to let the rest of your team know that. With better insight and visibility into the quotas the highest performer is hitting, the rest of the team can be motivated to reach higher goals.  

Increased Transparency About Performance Expectations

Increased transparency often boosts employee motivation. Employees want to know concretely what they need to do to succeed and invest more energy into jobs they care about. Digital screens transform individual performance goals into team performance goals. For example, if you need to secure $100,000 in nonprofit donations this month, your team can watch their individual progress contribute to this goal on a digital screen. Additionally, when you hire new employees, they may not believe that your performance expectations are possible. Seeing on a digital screen that every other sales person on your team meets these goals can help new hires see that it’s possible. This can motivate them to push themselves further to meet this standard faster, which can help them become an integral part of your team quickly. Motivating employees can sometimes be a daunting task. You need to effectively balance positive motivators with realistic feedback about employee performance. Digital screens can be a great way to accomplish this for both sales and customer service teams.

Communication Company Culture Employee Engagement

How Digital Signage is Revolutionizing the Workplace


Digital signage is quickly becoming a popular communication tool in the corporate world. Whether your company has one location or 50 scattered across the globe, digital signage—or more simply monitors and screens hung throughout the more populated parts of the office—is a useful method to engage and communicate with your team. With Millennials making up the majority of today’s workforce and their liking for quick visual communication, digital signage is an excellent way to make sure your messages are heard; and with studies showing that “companies with engaged employees outperform those without by 202 percent”, that’s reason enough to invest in this simple tool.  

Engage & Compete

Many companies are installing monitors throughout their offices—especially in shared spaces like kitchens, break rooms, elevators, and the sales floor—to track the day’s progress or foster healthy competition with a digital leaderboard showcasing top performing employees. Because people want nothing more than to feel valued in the workplace, the possibility of their colleagues seeing how successful they are across the entire office is a worthwhile reason to keep trudging along. Congratulating a team on landing a new contract by playing the final scene of Rocky I is one way to get everyone’s attention on winning. Digital signage is an easy way to re-engage your team in their work and to set the bar higher.  

Celebrate & Motivate

In addition to keeping track of sales stats and individual achievements on your office-wide screens, it’s also an opportunity to single out someone who just got a promotion, is celebrating a work anniversary, or someone’s first day with the company. Perhaps there is a company-sponsored happy hour or cooking class that you’d like to promote. It’s more likely that your team will acknowledge the event if it’s displayed in an exciting graphic on these screens, rather than getting lost in a company-wide memo or email. Are you hosting a fundraiser where you’ll match employee contributions? Energize your team around a good cause to remind them that their work has meaning.  

Clarify & Clean

There’s no arguing that digital signage cuts down on paper waste. The company newsletter that is immediately tossed out or signs in the break room reminding employees to refill the coffee maker are easy to ignore. But utilizing the graphic capabilities digital signage offers ensures team’s won’t miss the memo. Use these screens to clarify policies and procedures that feel forgotten or reinvigorate the company mission and values by creating by illustrating them in a company cartoon. If there have been repeated complaints, questions, or accidents in the office that warrant mass-messaging, draw everyone’s attention to the monitors for necessary reminders. The benefits of digital signage are endless and can be deployed with the click of a mouse. As more companies adapt to a completely digital age, replacing antiquated paper signs and boring emails with brightly colored images, attention-grabbing sounds, and just a bit of friendly competition will help employees retain crucial information.

Communication Company Culture

How to Communicate Effectively in the Digital Age


As I sat down to write this, I received a message from a close friend through Instagram wherein she asked if I received her email inviting me to a surprise party. As if communicating with friends and colleagues wasn’t already difficult, bearing in mind everyone’s hectic schedules, there are now endless channels through which we can contact people—and, therefore, endless places in which important details may live.

So now, in the digital age, it’s not only important for individuals to learn the many platforms to communicate with colleagues, but also which is the best platform for a particular type of communication. In the corporate world, setting up these systems in a clear way and introducing them as part of employee on-boarding is one way to ensure streamlined communication. Similarly, when communicating with teams that work remotely or in the field, create a structure around which they can check in and managers can follow up on their progress. The key components for all of these processes is that communication remain succinct, visual, and collaborative.


Keep It Short

In a time when major media outlets are communicating breaking news in 140 characters on Twitter, the attention span for thousand word emails has gone out with the typewriter. While in the past it was considered rude not to open an email with a brief introduction or greeting, today’s emails are straight to the point—and that’s when email is still used. Now, it’s more common to text a quick message to your team when a brief announcement is needed to be made in real time or to post company-wide messages on screens set up throughout the office.

On the client side, they too are bombarded with information and are more likely to enjoy a quick LinkedIn post that features your company’s successes or new products and features than a gift basket. Utilizing corporate communication platforms like LinkedIn makes your message public and therefore serves as free marketing in addition to engaging your current client base; whereas those crackers and cheese you send out every holiday go straight into the waste bin. Adopting a social media-driven communication style allows companies to continue relationship building as face-to-face interactions are minimized.


Make it Pretty

Just as digital attention spans are short, they also prefer their information to come in the form of a picture. A person cannot eat a meal without sharing it on Instagram—no caption required—nor can they avoid publishing a Snapchat story to communicate just how awesome their life is. In the professional sense, infographics are an increasingly popular alternative to communicate complex messages that would normally come in the form of a 1,200 word memorandum. Graphics are an engaging way to communicate team goals, successes, and opportunities.

When utilizing digital signage in an office, a graphic and sound announcing a big win is more likely to get the attention it deserves than a written message. Though, this is not to say companies should do away with written communication altogether. Important details, like an annual performance review or client pitch, is best done so through written or verbal communication, that way nothing can be misinterpreted or confused with visual aids.


Let Everyone Have A Turn

The beauty of digital communication is that it fosters collaboration among teammates. In his book The End of Big, Nicco Male coins the term “radical connectivity” which is the result of digital communication. It removes the barriers to entry in particular professional circles by creating an open and anti-hierarchical space.

More companies are using Slack, a collaborative tool where users can create and join a variety of channels. Some channels can be private, others can be a place to let your mind wander. Some companies encourage “unprofessional” Slack channels where their teams can discuss new restaurants or music in order to strengthen company culture. But, professionally speaking, Slack also promotes thoughtful debate. With team projects, it offers the opportunity to ideate because everyone’s voice is heard. Individuals tend to be more open when using a platform like Slack rather than in face-to-face meetings because the consequences seem more removed—creativity flourishes without feeling judgment from peers. The platform is also a living document. If you can’t remember which day or person made a specific comment, Slack can be searched for anything containing the word or phrase.


When to Use What

Now, with various channels through which companies communicate, outlining exactly how to communicate something (the where, when, why) is important. Develop an organizational chart or roadmap that directs employees to a particular outlet. For instance, something that requires an immediate yes or no may be asked by text or phone call, ongoing projects can develop through Slack, more concrete ideas or duties should be emailed. You’ll find that a lot of unnecessary communication is eliminated when a person needs to qualify the importance and immediacy of their comment.

Communication Company Culture Employee Engagement

The 5 Components of Effectively Motivating Your Virtual Team


Virtual sales teams are quickly becoming the most common way of going about business. There are wonderful technologies in place that ensure that salespeople can work productively from home, remote offices, coffee shops or pretty much anywhere in the world. Having a virtual sales team can improve employee happiness because it allows them a convenient and flexible work schedule, while you get the benefit of being able to hire from all over the world without the hassle of opening up multiple locations. However, managing a virtual sales team is a little different than managing an in-house team because you aren’t spending every day together. Here are five ways to effectively motivate your virtual team.  

1. Consistent Expectations

One of the main components of motivating your virtual team is to make sure that they have a clear sense of what is expected of them. It’s important for every member of the team to understand the priorities of their job from the very first day. Sit down with each team member and set specific goals for them, such as making at least 25 cold calls per day, sending out 10 thank you notes per day, etc. For the best results, have your team track their goals on a digital display that updates in real-time. Being able to physically see goal progress grow can be a great motivator. When goals are reached, make sure you’re celebrating these wins no matter the size.  

2. Real-Time Ranking by Sales

Getting immediate feedback and appreciation is an important part of maintaining a successful sales team. Employees tend to perform better when they have a sense of their strengths and weaknesses, what tactics are working, etc. Digital signage is a great way to communicate with remote employees and offer real-time updates of how each team member is performing. It’s a great way to promote a little healthy competition within a company and to acknowledge employees who are performing especially well.  

3. Virtual Flash Competitions

Performance data can be used for leaderboards but can also help engage employees in competition. You can reward high sales numbers with virtual badges, achievement levels, and rewards so that employees get to have fun while they work. Sales gamification is a great way to motivate your virtual sales teams to achieve more, get to know each other, monitor each other’s performance and stay competitive.  

4. Improved Data Visibility

Don’t leave your virtual team in the dark! Sales performance data is easier to access than ever, so you should be using it to your advantage. You can use compelling visuals, like leaderboards, to display data and keep your employees engaged and motivated — after all, they want to look good in front of the company!  

5. Rewards for Top Performers

The final component of motivating your virtual team is to make sure that you are providing your team members with compensation in order to keep their spirits up. Companies that offer better compensation plans tend to see higher morale and increases in revenue. There are plenty of ways you can reward the performance of your employees, including bonus and commission checks, paid time off, awards and other certificates, gifts, and more. Keeping your virtual sales team motivated and engaged can reap huge benefits for your company.