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An easy way to increase employee morale is with gamification. More than just a trendy buzzword, gamification is effective with sales teams and can be used to see a significant jump in sales performance and output. What’s more, this method is especially effective with the growing number of Millennials in the workforce.
Salespeople are by nature competitive and focused on accomplishing a goal. Employers can use these positive traits to the company’s advantage while offering a fun, engaging way to build a team atmosphere in the workplace. Using digital signage or leaderboards in the sales bullpen not only amps up competition among coworkers, but it also encourages collaboration, especially between office staff and outside sales representatives.
Millennials, or Generation Y, are set to comprise 50 percent of the global workforce by 2020, so tapping in to what motivates them is smart. Since millennials, those who came of age around the year 2000, practically grew up using computers and playing video games, using gamification with them is a natural fit. Gamification is especially effective with this generation because it creates and maintains a stimulating work environment while offering near-constant work feedback in the form of their standing in a contest or competition.
Use digital signage to create sports-like competitions that mimic an NCAA bracket. You can use the board to track team standings in real-time. Or, create a March Madness contest like StoneStreet Capital did that resulted in a 54 percent increase in outbound calls. Hoopla can create a sports-specific Sales Leaderboard channel that mirrors the look of ESPN’s SportsCenter.
People in sales don’t usually like to fill out paperwork (either long-hand or web-based) when they could be out in the field or on the phone closing a deal. Creating a competition that is tied to tasks such as tracking daily activity, recording sales calls made and the like will give employees the motivation they need to do these necessary but boring parts of the job.
Create personalized, multi-tiered contests with various points assigned for tasks such as cold calls, pitching a sale, closing a sale and filling out the data fields. By doing this, employees see their scores and standings go up along the way, even if they’re not closing sales at the moment but laying the groundwork. This is especially helpful if some of your sales staff is new or taking over a new territory.
Offer employees an up-to-the-minute look at how the company is doing at all times. A live leaderboard of the company’s stats helps create employee buy-in, which in turn helps to motivate employees to want to do their part to boost the company bottom line. In fact, Google has taken this a step further by replacing performance reviews with OKR (Objectives and Key Results), a method of tracking workplace objectives. Using leaderboards is an easy and effective way of tracking OKRs on a company-wide basis.
According to an Inc. article, playing games at work – whether it’s a simple Ping-Pong table in the breakroom or an elaborate company-wide health competition – increases compromise between employees, helps people work as a team and leads them to compromise more. The online discounter FatWallet used gamification, such as Wii bowling matches or a Trivial Pursuit competition, to motivate employees. Scores and standings for activities such as these could easily be broadcast through leaderboards or digital signage.
Who says the competition has to be tied directly to sales? Use a real-world event like the Academy Awards or the NFL season to build morale. Just because it’s not directly sales related doesn’t mean employers won’t see real, tangible results. A happy employee is a productive employee.
With these ideas of how to bring fun and games into the workplace, savvy employers can see an increase in employee morale and a boost to the bottom line.
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