Communication Company Culture Employee Engagement

5 Essential Digital Elements of a Collaborative Workplace


As collaboration rises and physical boundaries become less relevant, more offices will incorporate digital elements to create an environment that promotes open communication, teamwork and productivity.

Simply including digital signage and TVs in the office is not enough. Take a look at our five key elements necessary to create a successful digital atmosphere for your employees.

1. Increase Open Communication

For an effective digital workplace, strong and open communication is crucial. Transparency has become paramount in attracting and retaining top talent, and communication is key in ensuring that remote workers or employees who travel stay up-to-date and informed on every aspect of business.

A successful digital communication plan should incorporate video and voice communication. It should also utilize digital signage in office locations to ensure frequent communication through engaging content.

2. Productivity Apps for Business

One way to integrate a digital communication plan is to provide employees with access to applications that enhance productivity. Often, these applications promote productivity and collaboration by allowing employees to store documents in one central location, view and share information with their colleagues, search projects faster and edit project documents as a team.

Slack, Evernote and GoToMeeting are all popular apps that allow employees to track their productivity and progress, store notes and documents, and join meetings from anywhere in the world. Better yet, many applications can be synced across multiple devices.

3. Connect with Video

One study showed that 87 percent of remote users feel more connected when using video. By incorporating video as part of a digital workplace, you both play to the desires of your employees and increase their connectivity, thus building trust and decreasing simple communication errors.

You can implement digital signage that connects employees to real-time updates through videos, leaderboards, and announcements. Customers using one form of digital signage, Hoopla TV, have reported rises in productivity ranging from 30 to 200 percent. In addition, they have reported higher levels of motivation and connectedness among teams and across the entire company.

4. Switch Up the Atmosphere

The design and atmosphere of an office or workplace can affect an employee’s performance significantly. As one study reveals, you can improve collaboration by providing video teleconferencing and interactive meeting room technology instead of forcing employees to gather in a bright, cold conference room.

Open and collaborative workspaces are also on the rise because they promote flexibility. By opting for an open floor with digital signage and audio, video and web conferencing technologies, you are investing in the comfort and creativity of your employees, which directly translates into ROI for your company.

5. Digital Security

As your employees shift to a more digital atmosphere, you will want to protect their work and their privacy by creating a holistic security program and securing your WAN. Storing data on a cloud server allows employees to access their information from any device anywhere in the world.

Furthermore, private cloud accounts can increase productivity alongside security. This option allows employees to have the freedom to work from wherever they want whenever they want, and it also increases collaboration with easy peer-to-peer transfer of data.

The Key to Success

The key to any successful digital communication plan is integration. Keep in mind that your investment in digital workspaces must include proper plans for communication infrastructure, remote connectivity, business applications, the workplace environment and digital security.

With these five elements, you can begin the journey to an effective digital plan to help foster employee engagement, talent retention, enhanced productivity and an improved working environment.