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Whether you offer products or services, sales are ultimately what keeps your organization in business. Marketing campaigns, website design, customer support and other factors all affect the quantity and quality of your sales. Even more than these elements, it is the sales department, in direct contact with customers, that has the most influence on your sales numbers.
The gamification of sales is a recent sales-boosting trend being adopted by both startups and larger corporations — 40 percent of Global 1000 organizations used this method as of the end of 2015. Sales gamification involves applying the motivational elements of gaming to the sales process, including a sense of competition as well as individual and group rewards for reaching certain levels or goals. Sales gamification has clear benefits, making it a valuable tool for your business.
Even if you offer the most interesting products, selling the same benefits and features day to day can become somewhat uninspiring. The rewards and recognition that gamification brings to your sales team can renew motivation and enthusiasm for closing sales.
The key to effectively using sales gamification as a motivator is generally in keeping the rewards simple and focusing more on recognition for successful individuals and sales teams. One way businesses do this in a readily visible way is by displaying real-time progress and results on a digital leaderboard. For sales team members, it is the recognition for the win and the element of competition that most motivates them to improve both techniques and sales quotas.
Another way you can use sales gamification to increase sales department productivity is by focusing the attention of your sales team — and your entire organization — on very specific goals. When you tie the goals of your sales gamification to organization goals, you ensure your salespeople are on board with those goals and making their best efforts toward meeting them. Examples of this include planning the next quarter’s sales competition around achieving a certain number of sales of a newly launched product, or special recognition for adding the largest number of qualified leads in a particular quarter.
Executed correctly, gamification also facilitates collaboration between sales team members, as well as divisions within the sales department. The motivators of competition and recognition encourage communication between sales team members as they work together to improve processes and techniques, and as they share in both successes and failures. This is especially valuable for sales teams that include remote employees or teams that are scattered across continents.
Ultimately, improvements in motivation, goal focus and collaboration will bring a strong sales boost to your organization. HelloWorld saw sales of a new product increase by 230 percent as it adopted these techniques. If you engage your sales team in friendly competition, encourage cooperation and provide recognition for accomplished goals, your sales team members will remain motivated and convert more leads into paying customers. The key is in providing real-time updates in a visual way, so employees can stay up-to-date with their progress.
These benefits make it clear that gamification is much more than a trend in sales, and that it adds value to organizations that use it effectively. Specified goals set in gamification activities make it easier to track success and ensure that all team members are focused on the same end result. Together, these advantages multiply the successful sales your business is able to make.
Interested in trying out gamification for your sales team? Start a free 14-day trial to get your team motivated and on track to increasing sales.